A giant Harry Potter fan, Designer Sam Dengerud has a little magic up her sleeve too, at least when it comes to providing clients with solutions to create beautiful, functional spaces. Of course it’s not quite as easy as waving a wand.

Let’s learn more about the strategies that power Sam’s creative mind, what’s on the horizon for interior design, and just for fun, what famous person she’d like to sit down with for a bite to eat.

What do you think is the most intriguing aspect of being an interior designer?

It may seem obvious, but how each project is different, even projects within the same building. You can correlate items previously used and definitely take lessons from each project, but ultimately each design is original.

Along the same lines is that every client is different. Clients know how their facility functions, and it’s our job to play detective and identify missing details and take care of the logistics. As a designer, you learn how a lot of different industries function. Everyone knows how a school works, but designers look at how teachers move through the school, and build spaces around this knowledge. Or with a recent industrial facility, we designed everything around how the facility built generators.

Assuming shag carpet and orange/rust refrigerators aren't going to make a comeback, what does the future of interior design look like?

There is a growing trend of flexibility and mobility. Technology has allowed people to move around more freely. For example, in workplace settings, employees are no longer attached to a desk. This changes interior designs because spaces can be created to provide people with options. Office spaces might include fun furniture or dedicated spaces for employees to sit down with their laptops apart from their offices.

Sam displayed design leadership when working on designs for ISG's Minneapolis location. Sam displayed design leadership when working on designs for ISG's Minneapolis location.

How do you stay inspired and ahead of the creative curve?

8eaa6299-5f23-41bd-8c05-02d4dc8731aaI am in the process of joining the American Institute of Architects (AIA) and American Institute of Interior Design (AIID). They hold a lot of networking events to meet other professionals in the industry, as well as classes and seminars so members can learn about the industry as a whole.

I am also studying for the Architect Registration Examination, which is a series of six tests to become a licensed architect. After passing this, I will also be a certified Interior Designer. I’m interested in becoming a licensed architect since architecture serves as the umbrella that a lot of other elements fall under, including interior design.

I also have the opportunity to flex my creativity in ISG sponsored events, like our last Canstruction event at the Mall of America.


Just to spice things up, if you could have dinner with any famous person in the world, who would it be, and why?

This is a hard one, but there are two people it would be fun to have a conversation with. The first is J.K. Rowling because I’m a HUGE Harry Potter fan, and also she has a great story on her rise to fame and living out her passion. Her book was rejected by 12 different publishers, and she’s such a great example of a woman overcoming failure.

The second one is Queen Elizabeth. I’ve recently been watching The Crown on Netflix, which outlined her journey; she is quite a hard-nosed lady! It would be fascinating to hear all of the stories and wisdom she has to offer.


Sam supports the Architecture Group in ISG's Minneapolis/St.Paul, MN office, providing creative design solutions for clients nationwide.

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Sam Boeck

Meet Sam Boeck

Sam leads talent engagement at ISG, focusing on providing innovative and strategic direction for talent engagement initiatives, including professional development, culture, and recruitment. Frankly put, Sam embodies ISG’s culture and...

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